This strategic appointment strengthens Fathom’s employer brand presence in Hong Kong and across the Greater China region. Onis Wong joins Fathom as Certified Partner for Greater China, bringing over a decade of experience in talent, brand, and internal culture to one of the world’s most competitive markets. Fathom has appointed Onis Wong as a Certified Partner to lead its expansion in Hong Kong and across the Greater China region. The partnership brings Fathom’s bold, data-driven approach to employer brand strategy to one of the world’s most competitive and complex talent markets. Onis brings more than 10 years of experience in talent attraction, corporate communications, employee engagement, and brand strategy, including senior roles at HSBC and BASF. She will advise clients across Greater China on talent and brand insights, EVP development, reputation management, media and content strategy. Her strategic approach to both external and internal activation, including employee advocacy programs, ensures clients not only elevate their brand but also achieve lasting business success. “Employer branding in Greater China is evolving rapidly,” said Onis. “Companies here are looking for more than positioning statements, they want strategies that drive change from the inside out. Fathom’s work resonates because it’s rooted in insight and focused on impact. I’m proud to be part of a network that challenges convention while delivering real accountability.” As a Fathom Certified Partner, Onis joins a growing global community of practitioners known for their ability to bridge the gap between brand promise and employee experience. She will collaborate on client work, regional research, media strategy and content development to advance best practices in employer brand activation. “Onis is a rare leader with both the corporate depth and strategic edge to guide employer brand evolution in this market,” said Mike Parsons, CEO of Fathom. “Her appointment supports our broader strategy of building a distributed, expert-led partner network in regions where employer brand strategy needs both cultural fluency and operational credibility.” This partnership reflects Fathom’s continued investment in Asia-Pacific markets, where growing competition for talent is increasing the demand for brand strategies that are both locally relevant and globally aligned. Fathom is where employer branding stops being fluff and starts driving real change. We help organizations attract, retain, and engage the talent that makes them thrive, by aligning brand promises with the lived reality of employees. Our work goes beyond a shiny careers page or a catchy slogan. We design authentic cultures, craft irresistible talent experiences, and build reputations that withstand scrutiny. Here’s how: we talk to the people who matter. We find and speak to the talent you want; professionals, final-year students, fresh graduates and the people you already have. We ask what they really think about your organization, what drives their job choices, and why they’d join (or leave) you. Then, we ask your internal teams the same questions. The result? Hard data that reveals perception versus reality. No hunches, no fluffy “insights”, just clarity that lets you build a talent strategy with confidence. It’s all underpinned by our methodology: rigorous research, cultural diagnostics, and tools that dig beneath surface impressions to uncover what truly differentiates your employer brand. We combine this with strategic insight and creative execution, delivering measurable change from attraction to retention. Alongside our consultancy, we also created Employer Branding News (EBN), the industry’s go-to hub for insight and discussion, and PeopleJobs.co , a curated job platform for the people shaping the future of work. From ambitious scale-ups to global multinationals, we partner with organizations ready to take employer branding seriously. Contact us today.

Strategic partnership enhances Fathom’s U.S. reach with expert-led EVP, advocacy, and employer brand activation. Jillian O’Malior joins Fathom as Certified Partner, bringing her ATTRACT EVP muscle to shake up U.S. employer-branding norms. Fathom, has named Jillian O’Malior a Certified Partner to lead strategic growth in the United States, with a focus on the West Coast. The partnership deepens Fathom’s presence in a key market and expands its capabilities across talent and brand insights, EVP development, brand activation, and employee advocacy. O’Malior, founder of Jillian Does Branding and creator of the ATTRACT EVP model, brings more than 15 years of experience leading brand and culture transformation efforts across industries. She has held leadership roles on both the client and agency side, with a focus on aligning employer brand strategy with organizational behavior and reputation. “Fathom doesn’t play it safe. They lead with insight, back it with proof, and challenge the status quo,” said O’Malior. “Being named a Certified Partner isn’t just a badge; it’s a signal that we’re building what this industry actually needs.” As part of her role, O’Malior will collaborate with Fathom on client engagements and contribute to thought leadership and research efforts focused on EVP design, talent reputation strategy, and employer brand activation. “Jillian brings a rare mix of strategic precision and creative leadership,” said Mike Parsons, CEO of Fathom. “Her appointment is key to expanding our U.S. presence with people who share our standards for clarity, accountability, and impact.” Fathom’s Certified Partner program identifies practitioners with a demonstrated ability to evolve employer brands through data, design, and culture change. The appointment is part of Fathom’s broader global expansion strategy and reinforces its commitment to delivering employer brand strategies that produce measurable outcomes. Fathom is where employer branding stops being fluff and starts driving real change. We help organizations attract, retain, and engage the talent that makes them thrive, by aligning brand promises with the lived reality of employees. Our work goes beyond a shiny careers page or a catchy slogan. We design authentic cultures, craft irresistible talent experiences, and build reputations that withstand scrutiny. Here’s how: we talk to the people who matter. We find and speak to the talent you want; professionals, final-year students, fresh graduates and the people you already have. We ask what they really think about your organization, what drives their job choices, and why they’d join (or leave) you. Then, we ask your internal teams the same questions. The result? Hard data that reveals perception versus reality. No hunches, no fluffy “insights”, just clarity that lets you build a talent strategy with confidence. It’s all underpinned by our methodology: rigorous research, cultural diagnostics, and tools that dig beneath surface impressions to uncover what truly differentiates your employer brand. We combine this with strategic insight and creative execution, delivering measurable change from attraction to retention. Alongside our consultancy, we also created Employer Branding News (EBN), the industry’s go-to hub for insight and discussion, and PeopleJobs.co, a curated job platform for the people shaping the future of work. From ambitious scale-ups to global multinationals, we partner with organizations ready to take employer branding seriously. Talk to us today.

Hold onto your corporate handbooks, folks! While Universum's tucking itself in for an early bedtime, Fathom ( www.fathom.inc ) has just gate-crashed the employer branding scene in Asia-Pacific, and we're here to shake things up. Yes, you heard it right Universum has left Asia-Pacific ... but have no fear, Fathom is here... Based in the futuristic hub of Singapore, Fathom's leadership team is a collective of industry veterans, packing over 50 years of combined experience and already breaking boundaries. Michael Parsons , our fearless CEO and former APAC ringmaster at Universum, has been stirring up the employer branding pot for longer than some millennials have been alive. He's rubbed elbows with the big dogs at Unilever, HSBC, and J.P. Morgan, and his data-first approach is so spot-on, it makes even the most skeptical CFOs weak at the knees. Mike's not just aligning employer branding with business objectives; he's making them dance the tango. James Robbins , our Chief Commercial Officer and ex-delivery guru at Universum, is the Gandalf of digital marketing (minus the beard, plus a killer playlist). With 23 years under his belt, he's been crafting campaigns that make Nokia and Diageo look cooler than a polar bear's toenails. If marketing were a video game, James would be the guy with all the cheat codes. Not Your "I'm Tired, I'm Going to Bed Early" Employer Branding Forget everything you thought you knew about employer branding. Fathom isn't here to play by the old, tired rules – we're here to flip the script, set it on fire, and dance around the flames. Our team of industry veterans (with more experience than you can shake a CV at) is injecting a shot of adrenaline straight into the heart of talent attraction. We're not just talking about a fresh coat of paint on the same old strategies. We're rebuilding the entire house, and it's got a killer sound system. Here's how we're revolutionizing the game: Insights: We dive deep into data like it's the last slice of pizza at 2 AM. Strategy: We craft EVPs so compelling, they'll make your competitors weep. Activation: We don't just talk the talk; we moonwalk the moonwalk. Tracking: We measure success with the precision of a cat plotting to knock over your coffee mug. Why Fathom? Because Mediocrity is So Last Season We're not just filling a gap in the market; we're blowing it wide open. "The talent landscape in Asia is evolving faster than fashion trends," says Mike Parsons, CEO of Fathom and certified disruptor. "We're here to ensure businesses don't just keep up – they lead the pack." In Conclusion (Because All Good Parties Must End) While others might be taking an extended siesta from Asia, Fathom is here to stay, exploding with expertise, innovation, and a healthy disregard for the status quo. We're not just filling shoes; we're building an entire new wardrobe – and it's turning heads from Singapore to Sydney. For more information about how Fathom can revolutionize your employer brand (and possibly your sense of humor), visit www.fathom.inc , email hi@fathom.inc , or call/WhatsApp +65 8043 9783. About Fathom Fathom isn't your old-school, dinosaur employer branding agency. We're the disruptors who've crashed the party, armed with decades of know-how and a rebellious streak a mile wide. Based in Singapore (because we like our innovation hot and futuristic), we're here to flip the script on how companies in Asia attract and keep the talent they actually need. We blend years of industry expertise with a hefty dose of audacity to craft employer brands that don't just turn heads – they spark revolutions. What's up our wizard sleeves? A potent mix of data and tech geekery, creative mischief, and a healthy disregard for the status quo. We don't just think outside the box; we've repurposed it into a rocket ship to the future of work. From dissecting your employer brand DNA to crafting stories that make people sit up and listen, we're all about helping you become the workplace equivalent of that cool kid everyone wanted to hang out with in school. And yes, we've got the tech to back it up – not because it's shiny and new, but because it actually gets the job done. So if you're ready to ditch the corporate speak and build an employer brand that's more authentic than a hipster's vinyl collection, give us a shout . We promise we won't bite (unless you're into that sort of thing). Media Contact: press@fathom.inc SG +65 8043 9783 USA +1 505-605-6050

An employer brand is only as effective as its latest metrics. Without tracking , a brand can drift, leaving employers disconnected from the very talent they aim to attract.    Health Checks for Your Brand: Why Regular Monitoring Matters  Just like a car needs regular maintenance, an employer brand requires consistent health checks to ensure it’s running smoothly and remains relevant to talent.  Data-Driven Adjustments: Fine-Tuning Your Brand in Real-Time  Tracking performance metrics allows brands to make informed adjustments rather than flying blind, ensuring continual alignment with evolving market and talent demands.  Stay Ahead of the Curve with Competitive Benchmarking  Benchmarking against competitors not only keeps your brand sharp and unique but also helps spot emerging trends and adopt best practices for talent attraction.  Sustainable Success: The Role of Metrics in Long-Term Strategy  Tracking provides the backbone for sustainable growth, equipping brands with data to make confident decisions that support long-term objectives.    Some might think tracking is time-intensive, but Fathom’s efficient metrics system ensures that insights are accessible, actionable, and highly valuable for long-term planning.    Employer Brand Tracking - Actionable Insights:  Run Pulse Surveys : Quarterly pulse surveys reveal shifts in employee sentiment, keeping your brand’s health up-to-date.  Set Up Regular Brand Health Reports : Monthly or quarterly reports track the impact of branding efforts, revealing areas to improve.  Use Data to Refine Strategy : Insights from tracking aren’t just for show—they help refine your branding approach as you grow.    Tracking an employer brand ensures it remains relevant, impactful, and aligned with the real-world challenges facing talent. Fathom’s tracking service provides the insights you need to stay ahead in a dynamic market.  Takeaways: Why is tracking important in employer branding? Tracking ensures brands stay relevant by regularly assessing alignment with talent expectations and adjusting strategies accordingly. How does Fathom track employer brand health? We use pulse surveys, benchmarking, and health reports to create a comprehensive, up-to-date picture of brand performance. What are the benefits of regular brand health checkups? Consistent checkups reveal changes in perception early, allowing brands to address issues before they impact hiring or engagement.  How can tracking improve recruitment efforts? Tracking identifies strengths and areas for improvement, leading to better alignment with talent, which improves attraction and retention.  What is competitive benchmarking, and why is it useful? Benchmarking measures your brand against industry peers, keeping you aware of shifts in the market and emerging best practices.  How often should brands track their employer brand health? Tracking should be done quarterly or at least biannually, depending on company size and market dynamics.  What’s the first step to start tracking employer brand health? Begin with an initial health assessment to establish a baseline, then implement regular reporting to stay on top of changes.  Ready to shake things up? If you're tired of the same old employer branding chatter, let's start a conversation that actually matters. Click here  to reach out and discuss Fathom Insights.

Hold onto your employer brands, folks! Fathom, the disruptive force in employer branding that recently made waves across Asia-Pacific, is at it again. We're thrilled to announce the appointment of Vijay Dahima as Vice President, South Asia . This move isn't just a ripple; it's a tidal wave in our exponential growth strategy! From Thoughtful Provocation to Game-Changing Impact! Remember when we crashed the employer branding party? Well, we've just turned up the volume. Vijay Dahima, an XLRI alumnus with over three decades of business experience, is joining our ranks to lead the charge in South Asia. With his certified expertise in Organisation Culture and Employer Branding, Vijay is set to help us redefine the employer branding landscape faster than you can say "talent acquisition." Why Vijay? Because Mediocrity is So Last Season Vijay isn't just another suit in the boardroom. As the Founder Director of Performance-n-Purpose Consulting, he's been shaking things up in the world of organisational culture and employer branding. His recent piece for Employer Branding News on the "Power Duo of Culture and Employer Branding" had us nodding so vigorously, we nearly spilled our tea. "Joining Fathom feels like coming home to a family of brilliant misfits," says Vijay. "Together, we're not just thinking outside the box; we're building a whole new dimension of employer branding." Fathom's Growth: It's Not Rocket Science (But It's Pretty Close) Since our launch, Fathom has been growing faster than a start-up's burn rate. With Vijay on board, we're not just expanding; we're exploding onto the South Asian scene. Our unique blend of data-driven insights, creative mischief, and a healthy disregard for the status quo is resonating with businesses across the region. "Vijay's appointment is like adding rocket fuel to our already blazing growth," says Michael Parsons, CEO of Fathom. "We're not just disrupting the market; we're rewriting the rules of employer branding. And we're having a jolly good time doing it!" What's Next? Buckle Up, It's Going to Be a Wild Ride With Vijay leading our South Asian charge, we're set to: 1. Dive deeper into the unique cultural nuances of South Asian employer branding 2. Shake up traditional approaches with our signature blend of sage wisdom and rebel spirit 3. Help more organizations build employer brands that are more magnetic than a black hole (but much more fun) Ready to Join the Revolution? If you're tired of the same old employer branding playbook and ready for a fresh perspective that's equal parts insightful and irreverent, it's time to dive into Fathom . We promise we won't bite (unless you're into that sort of thing). About Fathom Fathom isn't your old-school, dinosaur employer branding agency. We're the disruptors who've crashed the party, armed with decades of know-how and a rebellious streak a mile wide. Based in Singapore (because we like our innovation hot and futuristic), we're here to flip the script on how companies in Asia attract and keep the talent they actually need. Media Contact: press@fathom.inc SG +65 8043 9783 USA +1 505-605-6050

Welcome to Employer Branding News (EBN) – where news meets nuance, and industry trends don’t just get covered; they get curated, dissected, and served with a healthy dose of insight (and wit). Powered by Fathom, EBN is here to shake up the employer branding scene, offering the latest news, industry insights, and tangible tools to help employer brand professionals navigate the maze of modern talent attraction. Breaking Boundaries, Not the Bank Why shell out for cookie-cutter content when you can have something fresh, sharp, and downright useful? EBN brings the employer branding community a free resource with daily updates from around the globe, but the perks only start there. Subscribers unlock a treasure trove of exclusive insights, in-depth industry events, and curated feeds that filter out the noise and spotlight only the essential news you need to know. Your New Favourite Resource (Yes, Really) Forget about dusty articles and outdated advice – EBN is all about relevancy, reliability, and a relentless focus on utility. We’re here to be the gold standard in employer branding news, gathering the industry's best content under one digital roof. And with Fathom’s investment in the platform, there’s more on the horizon: Think beyond headlines to a future that will include dedicated tools and features – all designed to put the power of industry knowledge directly in the hands of those shaping it. A Community-Driven Approach to Employer Branding EBN isn’t just a news source; it’s a community tool – built by the employer branding world, for the employer branding world. Whether you’re a seasoned employer brand manager or an HR pro diving into talent attraction, EBN gives you the insights and resources to do your job better. With our free-to-access news hub and exclusive subscriber options, we make sure every reader can stay ahead without falling behind on budget. Subscribe and Join the Revolution EBN’s mission? To make employer branding as dynamic as the talent it seeks. Join us on this journey by subscribing for news you can use, insights to inspire, and a community dedicated to making employer branding a little less corporate and a lot more compelling. About Employer Branding News EBN, powered by Fathom, is the ultimate destination for all things employer branding – a mix of industry insights, news, and tools designed for the modern employer branding professional. With EBN, expect sharp insights, deep dives, and a commitment to pushing the boundaries of what employer branding can achieve. About Fathom Fathom isn't your old-school, dinosaur employer branding agency. We’re the disruptors who've crashed the party, armed with decades of know-how and a rebellious streak a mile wide. Based in Singapore, we blend years of industry expertise with a hefty dose of audacity to craft employer brands that don’t just turn heads – they spark revolutions. From dissecting your employer brand DNA to crafting stories that make people sit up and listen, Fathom is about helping companies become the workplace equivalent of that cool kid everyone wanted to hang out with in school. Media Contact: press@fathom.inc SG +65 8043 9783 USA +1 505-605-6050

Employer branding is more than words. It’s an experience. Activation takes strategy off the page and makes it real, visible, and memorable for talent.    Consistency Across Channels: Your Brand, Amplified  Fathom ensures that every brand message is reinforced, from onboarding to offboarding, creating a seamless experience across digital and in-person touchpoints.  The Power of Digital Campaigns and In-Person Interactions  Effective activation spans digital and real-life interactions, each reinforcing the other to build a credible, engaging employer brand.  Brand Ambassadorship: Turning Employees into Advocates  By making employees ambassadors, Fathom strengthens brand authenticity. When employees are empowered to share, your brand gains real credibility.  Guidelines that Make Activation Manageable (and Sustainable)  We create detailed, easy-to-follow activation guides that ensure consistent, authentic brand messaging without overwhelming your teams.    Activating across channels can feel overwhelming, but our structured guides make it manageable and impactful.    Employer Brand Activation - Actionable Insights:  Create a Brand Activation Guide : Standardize activation with clear guidelines that all team members, wherever they sit, can easily follow.  Launch Multi-Channel Campaigns : Implement brand-aligned messaging across platforms, from digital ads to in-person events.  Empower Employee Ambassadors : Train employees as brand advocates, creating a layer of trust and authenticity that no external campaign can match.    Brand activation is where strategy comes alive. By ensuring your brand promise resonates in every corner, Fathom creates a cohesive experience that talent can believe in and feel.  Takeaways: What is brand activation, and why is it important? Brand activation brings your employer brand to life, making it more than just a strategy by embedding it in real interactions.  How does Fathom activate brand strategies? We create activation guides and campaigns that ensure brand consistency across every channel, making your employer brand a lived experience. Why is consistency crucial in activation? Consistency reinforces your brand message, building trust and ensuring that no matter where talent interacts with you, they encounter the same values.  What role do employee ambassadors play in activation? Employee ambassadors add credibility, as their authentic voices represent the brand from within, making the brand message more trustworthy.  How does activation impact talent retention? A well-activated brand connects with employees on a values level, increasing their commitment to the company and reducing turnover.  What are the main channels for brand activation? Digital platforms, in-person events, and internal communications are key channels, ensuring a cohesive experience at every touchpoint.  What’s the first step to activate a brand strategy effectively? Begin with a comprehensive activation guide that outlines clear messaging, channels, and employee engagement strategies.  Ready to shake things up? If you're tired of the same old employer branding chatter, let's start a conversation that actually matters. Click here  to reach out and discuss Fathom Insights.

Without a well-crafted strategy , even the boldest branding efforts can feel like empty promises. A great employer brand strategy does more than turn heads; it builds trust, credibility, and long-term success. The Foundation of Employer Branding Strategy: Your EVP Matters More Than You Think The Employer Value Proposition (EVP) is the backbone of any brand. We dig deep to craft EVPs that aren’t just aspirational but also entirely achievable and true. Aligning Branding with the Bigger Picture—Your Business Goals Strategy goes beyond isolated branding efforts. Fathom ensures that employer branding supports the broader business mission, turning branding into a true asset. Consistency is King: Tying It All Together Across Channels Fathom emphasizes message consistency across all channels—digital, social, and in-person—ensuring that no matter where candidates find you, they’re met with the same, authentic story. Brand Resilience: Why Your Strategy Needs to Flex and Adapt A strong strategy is built to evolve. As business objectives and talent needs shift, Fathom makes sure your strategy keeps pace with these changes. Some view strategy as rigid, but Fathom’s approach is agile, adapting to change without compromising on core values. Actionable Insights: Define Your EVP: Clearly define what makes your brand unique, engaging, and real. Align Strategy with Long-Term Goals: Regularly revisit your EVP to make sure it stays aligned with evolving business needs and market movements. Conduct a Timely Brand Refresh: To keep your brand current, assess brand alignment and refresh strategy periodically. Employer branding isn’t a quick-fix but a business-critical asset. A strategic approach ensures you stay grounded, relevant, and ahead of your competitors. Takeaways: What is an Employer Value Proposition (EVP) and why does it matter? An EVP encapsulates your brand promise to employees, setting expectations for culture, values, and mission, making it the bedrock of employer branding. How does Fathom build a sustainable strategy? Through a combination of deep insights, consistent messaging, and regular assessments, we craft a strategy built for long-term success. Why should branding align with business goals? An aligned brand doesn’t just look good but delivers real value to business objectives, turning employer branding into a tangible asset. What are the benefits of a strong EVP on recruitment? A well-defined EVP attracts candidates who resonate with your values, reducing turnover and enhancing engagement from the outset. How often should a brand strategy be updated? Biannual reviews are ideal, ensuring alignment with current talent trends and business goals. How does Fathom ensure brand consistency? We create multi-channel messaging that aligns with your EVP, presenting a cohesive story across digital, social, and in-person platforms. What’s a first step to building a sustainable strategy? Define what makes your brand unique, and ensure that every strategic move supports that core mission. Ready to shake things up? If you're tired of the same old employer branding chatter, let's start a conversation that actually matters. Click here  to reach out and discuss Fathom Insights.

When it comes to employer branding, guessing isn’t good enough. Data-driven insights reveal what your brand truly represents, what talent thinks, and, ultimately, how to attract the right people. Guessing is Out, Knowing is In Why employer branding needs data as much as intuition. Data-driven insights allow brands to see beyond the obvious, taking guesswork out of the equation and providing clarity on talent expectations and sentiment. Brand Health is Your Foundation—Here’s How We Strengthen It Fathom’s insights give you a bird’s-eye view of your brand health, revealing what’s working and where improvements are needed. Think of it as a full-body health check for your brand. Zeroing in on What Matters: The Precision of Targeted Branding Our process identifies the areas that need the most attention and where your employer brand truly shines, helping you invest wisely and make high-impact changes. Employee Engagement: When Data Meets Purpose Engaging employees isn’t just a feel-good exercise; it’s rooted in knowing what resonates. By involving employees in our data-gathering process, we create a culture of transparency and engagement from the ground up. Some argue that relying on data may stifle brand creativity, but Fathom strikes the perfect balance. Data forms the base, creativity is the spark, and together, they make a memorable employer brand. Audit Alignment with Fresh Eyes: Conduct regular reviews to see how internal and external brand perceptions match up. Create Focus Groups with a Purpose: From new hires to veterans, every voice counts to keep brand insights relevant and authentic. Establish Insight-Based Benchmarks: Use data to create a baseline, then regularly track and adapt to new findings. Knowing your brand means grounding it in facts, not assumptions. Fathom’s insights uncover the real story behind your employer brand and give you the data-driven guidance to stay relevant, authentic, and resonant. Takeaways: Why are data insights essential to employer branding? Data takes the guesswork out of branding by providing a clear picture of what works, what doesn’t, and why, helping to align internal perception with external reputation. How does Fathom gather insights that matter? Through surveys, focus groups, and workshops tailored to reveal brand perception, we dig deep into how employees and potential hires view your brand. Which data points impact brand health most? Engagement metrics, perception gaps, and key trends are among the top factors, revealing how well your brand resonates and where improvements can be made. How do insights improve employee engagement? Insights create transparency, showing employees they’re heard, which boosts engagement and fosters a genuine sense of belonging. Can data-driven insights reduce recruitment costs? Absolutely. Clearer brand insights lead to better-aligned candidates, reducing turnover and associated hiring costs. How often should insights be tracked? Insights should be tracked regularly, ideally quarterly or biannually, to stay aligned with evolving market conditions and employee sentiment. What’s the first step in gathering impactful insights? Start with an audit to understand the gap between current brand perception and desired brand goals, then create a plan to address those gaps. Ready to shake things up? If you're tired of the same old employer branding chatter, let's start a conversation that actually matters. Click here to reach out and discuss Fathom Insights.