STRATEGY
Fathom Strategy crafts powerful, data-based employer branding strategies that captivate your target talent.
Employer Value Proposition (EVP)
The most important tool for strategic talent attraction.
You simply can’t build a strong brand if you haven’t clearly defined who you are as an employer and how you want talent to see and experience you.
Due to the strategic nature of employer branding, it’s critical you get this step right, optimizing your EVP for attraction, engagement, and retention, as well as aligning it with your business goals and realities.
Gone are the days of guesswork, fluffy ROI, or having to choose between a truly data-driven or creatively led approach.
At Fathom, our approach for developing world-class Employer Value Propositions (EVPs) is the most comprehensive and complete you will find.
We combine high-quality data and analysis with deep creativity working in perfect union to craft EVPs that are exciting, impactful, measurable, and fully compatible with your unique business needs, situation, and budget.
Comprehensive 360-degree insights from the current workforce, future workforce, leadership, and competitors.
Expertly collected and analyzed quantitative and qualitative datasets.
Decades of EVP experience to guide you past all the pitfalls others miss.
Excitingly creative copy and supporting content perfected through deep collaboration.
Solid data-led foundations that are geared up for tracking, measurement, and setting smart goals and KPIs.
A long-term relationship that supports or equips you for the journey ahead.
EVP Solutions:
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EVP Development
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EVP Refresh
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Validation of Existing EVP
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EVP Localization Toolkit
SME Employer Value Proposition
(SME EVP)
At Fathom, we believe that employer branding is inclusive and for everybody.
The research is clear: employers of all sizes must prioritize their employer brand. Unfortunately, most agencies overlook the needs of smaller organizations.
Fathom, however, is different. Our SME EVP is specifically designed and optimized for organizations with lower headcount and hiring volumes, who still need to compete to attract critical talent and retain a high-performing workforce.
A data-rich approach that takes a comprehensive 360-degree view to develop an impactful EVP.
Engage collaboratively and experience a high touch, personalized partnership.
Benefit from our decades of expertise creating EVPs for organizations of all sizes with unparalleled advice, recommendations and outcomes.
A modular approach that accommodates a range of budgets without sacrificing quality. We offer many no-cost and low-cost add-ons to support the process.
Start building your ideal employer brand on your own terms and budget, ensuring long-term success.
Employer Brand Guidelines
The cornerstone for consistent and compelling talent communication.
In today's competitive talent market, consistent and clear communication of your employer brand is crucial. Employer Brand Guidelines are essential tools for ensuring that every piece of content, every interaction, and every message aligns with your brand's identity and values.
This consistency not only strengthens your brand but also builds trust and recognition among potential candidates.
At Fathom, we understand the importance of a cohesive brand identity. Our approach to developing Employer Brand Guidelines is thorough, strategic, and tailored to your unique needs.
We combine our deep understanding of branding with meticulous attention to detail to create guidelines that are not only comprehensive but also practical and easy to implement.
Unified Brand Messaging
Ensures all communications reflect your brand’s core values and messaging, creating a cohesive brand experience.
Visual and Verbal Identity
Defines your brand’s visual elements (logos, color schemes, typography) and verbal tone (language style, key messages).
Stakeholder Alignment
Involves collaboration with key stakeholders to ensure the guidelines reflect the true essence of your brand.
Consistency Across Channels
Ensures uniformity in brand presentation across all recruitment channels, from social media to job boards.
Training and Support
Provide your team with the tools and training needed to effectively use the brand guidelines.
Strategy Solutions Nutshell
Employer Value Proposition (EVP)
What It Is: A comprehensive and strategic articulation of what makes your organization a great place to work.
Why You Need It: Attract, engage, and retain top talent by clearly communicating your unique offerings and values.
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EVP Development
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EVP Refresh
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Validation of Existing EVP
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EVP Localisation Toolkit
SME Employer Value Proposition
What It Is: An EVP solution tailored for small to medium-sized enterprises.
Why You Need It: Provides a strategic framework without the need for extensive external research.
Benefits: Enables SMEs to define their value proposition effectively and attract the right talent.
Employer Brand Guidelines
What It Is: A comprehensive set of guidelines that ensure consistent and effective communication of your employer brand.
Why You Need It: Consistency is key to a strong employer brand. Guidelines help maintain a unified brand message across all channels.
Benefits: Ensures all stakeholders are aligned and your brand is communicated clearly and consistently.
Go-To-Market (GTM) Blueprint
A strategic roadmap for successful employer brand activation.
Launching a compelling employer brand requires more than just great content; it demands a strategic approach to market entry and engagement.
A Go-To-Market (GTM) Blueprint is your comprehensive plan for effectively introducing and promoting your employer brand to the right audience, at the right time, through the right channels.
At Fathom, our GTM Blueprint is meticulously crafted to ensure your employer brand reaches its full potential.
We leverage our extensive experience and strategic insights to develop a blueprint that is not only innovative and engaging but also aligned with your business objectives and market dynamics.
Market Research and Insights
In-depth analysis of market conditions, target audience, and competitor strategies to inform your GTM plan.
Strategic Positioning
Defines your unique value proposition and how to effectively communicate it to your target audience.
Channel Strategy
Identifies the most effective channels for reaching your audience, from digital platforms to traditional media.
Content and Creative Strategy
Develops a content plan that aligns with your brand messaging and engages your target audience.
Implementation Roadmap
A detailed timeline and action plan for launching and promoting your employer brand.
Performance Metrics
Establishes KPIs and measurement tools to track the success of your GTM strategy and make data-driven adjustments.
Go To Market Blueprint
What It Is: An activation strategy that outlines how to launch and promote your employer brand.
Why You Need It: A strategic plan to effectively introduce your employer brand to the market and engage your target audience.
Benefits: Provides a clear roadmap for brand activation, ensuring maximum impact and reach.
Expertise
Our team of experts brings deep industry knowledge and strategic acumen.
Custom Solutions
We provide customized solutions that are tailored to address your specific challenges and goals.
Proven Results
Our strategies are designed to deliver measurable improvements in talent attraction and retention.
Get Started with Fathom Strategy.
Elevate your employer brand with Fathom's Strategy services.
Contact us today to discover how we can help you define, refine, and activate your employer brand for success.
