EMPLOYER VALUE PROPOSITION [EVP]
A comprehensive and strategic articulation of what makes your organization a great place to work.
You simply can’t build a strong brand if you haven’t clearly defined who you are as an employer and how you want talent to see and experience you. Due to the strategic nature of employer branding, it’s critical you get this step right. Optimizing your EVP is essential for attracting, engaging, and retaining target talent, as well as aligning it with your business goals and realities.
Why Employer Value Proposition (EVP) Matters
According to a Gartner report, organizations that effectively deliver on their EVP can decrease annual employee turnover by just under 70% and increase new hire commitment by nearly 30%. Moreover, a strong EVP can reduce the cost per hire by up to 50% and increase employee retention by 28%.
Fathom's EVP solutions ensure your brand stands out, making your company the employer of choice in a competitive market.
Fathom's Comprehensive Approach
Proprietary Methodology
Gone are the days of guesswork, fluffy ROI, or having to choose between a truly data-driven or creatively led approach. At Fathom, our methodology for developing world-class Employer Value Propositions (EVPs) is unmatched. We blend high-quality data and analysis with innovative creativity to craft EVPs that are not only exciting and impactful but also measurable and fully aligned with your unique business needs, situation, and budget. Our comprehensive 360-degree insights from the current workforce, future workforce, leadership, and competitors ensure no stone is left unturned, providing you with a robust foundation for success.
Professional research begins with the meticulous creation of surveys tailored to capture the precise data needed for a specific objective.
This process involves:
Identifying Objectives
Clearly defining the research goals to ensure the survey addresses the right questions.
Designing Questions
Crafting questions that are unbiased, clear, and structured to elicit informative responses.
Piloting
Testing the survey with a small group to identify and correct any issues before full deployment.
Ensuring Compliance
Adhering to ethical standards and privacy regulations to protect respondents' data.
Survey Creation
Professional Research:
A Comprehensive Approach
Identifying and Reaching Your Target Audience
Our expertise ensures that we accurately identify and effectively reach your desired target audience.
Target Definition
Establishing clear criteria to define the characteristics and demographics of the target audience.
Recruitment
Utilizing strategic methods to engage and recruit a diverse group of participants who match the target profile.
Verification
Implementing screening questions and validation checks to confirm participants’ qualifications.
Data Quality
Maintaining high data quality is paramount in professional research:
Consistency Checks
Regularly reviewing responses for consistency and accuracy.
Data Cleaning
Identifying and removing outliers, incomplete responses, and irrelevant data.
Statistical Validity
Using statistical techniques to ensure the data is robust and reliable, enabling accurate analysis.
Informed Strategy
Using detailed and accurate data to develop strategies that are grounded in reality and tailored to specific needs.
Actionable Recommendations
Providing clear, evidence-based recommendations that can be implemented with confidence.
Predictive Insights
Leveraging historical and current data to predict trends and inform future strategies.
Measurable Impact
Establishing benchmarks and KPIs to measure the effectiveness of strategies and make data-driven adjustments.
The Limitations of Desk Research and Instinct
Desk Research
While desk research can provide useful background information, it has significant limitations:
Secondary Data
Relying on pre-existing data that may not be directly relevant or up-to-date.
Limited Scope
Accessing a narrower range of information that might not fully address specific research questions.
Quality Variability
Encountering varying levels of data quality and reliability, which can compromise the accuracy of insights.
Limited Circles of Knowledge
Gathering information from limited circles can introduce bias and restrict the diversity of perspectives:
Echo Chambers
Obtaining views and opinions from a homogenous group, leading to skewed insights.
Incomplete Data
Missing out on critical information from broader, more diverse populations.
Confirmation Bias
Reinforcing existing beliefs and assumptions rather than challenging them with new, objective data.
Instinct
Making decisions based on instinct alone can be risky:
Subjectivity
Relying on personal experience and intuition, which can be biased and unrepresentative.
Lack of Evidence
Making decisions without concrete data to support them, leading to potential missteps.
Inconsistent Outcomes
Achieving unpredictable and varied results, as instinct lacks the rigor of systematic research.
Conclusion
Professional research, with its structured approach to survey creation, rigorous data quality processes, and robust analytical techniques, provides a solid foundation for developing effective strategies and making reliable decisions.
In contrast, desk research, limited circles of knowledge, and instinct offer less reliable and often biased insights. By investing in professional research, organizations can achieve deeper, more accurate, and actionable insights that drive success and growth.
Why Choose Fathom's EVP Solutions?
At Fathom, we offer a comprehensive EVP solution that includes:
Employer Value Proposition (EVP)
The most important tool for strategic talent attraction.
You simply can’t build a strong brand if you haven’t clearly defined who you are as an employer and how you want talent to see and experience you.
Due to the strategic nature of employer branding, it’s critical you get this step right, optimizing your EVP for attraction, engagement, and retention, as well as aligning it with your business goals and realities.
Gone are the days of guesswork, fluffy ROI, or having to choose between a truly data-driven or creatively led approach.
At Fathom, our approach for developing world-class Employer Value Propositions (EVPs) is the most comprehensive and complete you will find.
We combine high-quality data and analysis with deep creativity working in perfect union to craft EVPs that are exciting, impactful, measurable, and fully compatible with your unique business needs, situation, and budget.
Comprehensive 360-degree insights from the current workforce, future workforce, leadership, and competitors.
Expertly collected and analyzed quantitative and qualitative datasets.
Decades of EVP experience to guide you past all the pitfalls others miss.
Excitingly creative copy and supporting content perfected through deep collaboration.
Solid data-led foundations that are geared up for tracking, measurement, and setting smart goals and KPIs.
A long-term relationship that supports or equips you for the journey ahead.
EVP Solutions:
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EVP Development
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EVP Refresh
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Validation of Existing EVP
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EVP Localization Toolkit
Partner with Fathom...
for Long-Term Success
At Fathom, we pride ourselves on building long-term relationships that support or equip you for the journey ahead. Our expert team, with decades of EVP experience, guides you past all the pitfalls others miss.
We create excitingly creative copy and supporting content perfected through deep collaboration, ensuring your EVP is built on solid data-led foundations that are geared up for tracking, measurement, and setting smart goals and KPIs.
Employer Value Proposition (EVP)
What It Is: A comprehensive and strategic articulation of what makes your organization a great place to work.
Why You Need It: An EVP helps attract, engage, and retain top talent by clearly communicating your unique offerings and values.
Solutions Offered:
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EVP Development: A complete development of your EVP from scratch.
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EVP Refresh: Updating and revitalizing your existing EVP to keep it relevant.
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Validation of Existing EVP: Assessing and confirming the effectiveness of your current EVP.
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EVP Localisation Toolkit: Adapting your EVP to different markets and cultures.
