Fathom Appoints Jillian O’Malior as Certified Partner for U.S. Market

Strategic partnership enhances Fathom’s U.S. reach with expert-led EVP, advocacy, and employer brand activation.

Jillian O’Malior joins Fathom as Certified Partner, bringing her ATTRACT EVP muscle to shake up U.S. employer-branding norms.

Fathom, has named Jillian O’Malior a Certified Partner to lead strategic growth in the United States, with a focus on the West Coast. The partnership deepens Fathom’s presence in a key market and expands its capabilities across talent and brand insights, EVP development, brand activation, and employee advocacy.

O’Malior, founder of Jillian Does Branding and creator of the ATTRACT EVP model, brings more than 15 years of experience leading brand and culture transformation efforts across industries. She has held leadership roles on both the client and agency side, with a focus on aligning employer brand strategy with organizational behavior and reputation.

“Fathom doesn’t play it safe. They lead with insight, back it with proof, and challenge the status quo,”

said O’Malior.

“Being named a Certified Partner isn’t just a badge; it’s a signal that we’re building what this industry actually needs.”

As part of her role, O’Malior will collaborate with Fathom on client engagements and contribute to thought leadership and research efforts focused on EVP design, talent reputation strategy, and employer brand activation.

“Jillian brings a rare mix of strategic precision and creative leadership,”

said Mike Parsons, CEO of Fathom.

“Her appointment is key to expanding our U.S. presence with people who share our standards for clarity, accountability, and impact.”

Fathom’s Certified Partner program identifies practitioners with a demonstrated ability to evolve employer brands through data, design, and culture change. The appointment is part of Fathom’s broader global expansion strategy and reinforces its commitment to delivering employer brand strategies that produce measurable outcomes.

Fathom is where employer branding stops being fluff and starts driving real change.

We help organizations attract, retain, and engage the talent that makes them thrive, by aligning brand promises with the lived reality of employees. Our work goes beyond a shiny careers page or a catchy slogan. We design authentic cultures, craft irresistible talent experiences, and build reputations that withstand scrutiny.

Here’s how: we talk to the people who matter.

We find and speak to the talent you want; professionals, final-year students, fresh graduates and the people you already have. We ask what they really think about your organization, what drives their job choices, and why they’d join (or leave) you. Then, we ask your internal teams the same questions.

The result? Hard data that reveals perception versus reality. No hunches, no fluffy “insights”, just clarity that lets you build a talent strategy with confidence.

It’s all underpinned by our methodology: rigorous research, cultural diagnostics, and tools that dig beneath surface impressions to uncover what truly differentiates your employer brand. We combine this with strategic insight and creative execution, delivering measurable change from attraction to retention.

Alongside our consultancy, we also created Employer Branding News (EBN), the industry’s go-to hub for insight and discussion, and PeopleJobs.co, a curated job platform for the people shaping the future of work.

From ambitious scale-ups to global multinationals, we partner with organizations ready to take employer branding seriously. Talk to us today.